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6.3 Product Mix Pricing Strategies
Table 6.1: Product Mix Pricing strategies
Product Mix Pricing Strategies
Product line pricing
Setting price steps between distinct
goods in a product line based on
cost disparities, consumer
evaluations of different features,
and rivals' costs.
Optional product pricing
To attract potential buyers,
considers optional or supplemental
products in addition to the core
product.
Captive product pricing
Setting a price for things that must
be used in conjunction with a main
product, such as razor blades and
video game console games.
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