Page 83 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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Producing goods and services
By-product pricing frequently results in the production
of goods and services.
If the by-products have no value
and getting rid of them is expensive,
the primary product's pricing will
be affected.
The corporation uses by-product pricing to
find a market for these by products in
order to balance the expenses of disposal
and make the primary product's price
more competitive.
Product bundle pricing Reduces the cost of many products
by combining them.
Fast-food outlets, for example,
charge a combo price for a burger,
fries, and soft drink.
Price bundling can help consumers
buy things they might not have
bought otherwise, but the total
price must be low enough to entice
them to buy the bundle.
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