Page 84 - EBOOK DPM 10013 POM-FINAL 25.10.2021

EXERCISE

1. Diagram 6.0 shows THREE ( 3 ) major pricing strategies. State these strategies by

filling in the boxes.

Diagram 6.0

2. Give any TWO ( 2 ) advantages and disadvantages of each pricing strategies below :

( i ) – Cost-based pricing

( ii ) – Value-based pricing
( iii ) – Competition-based pricing

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