Page 89 - EBOOK DPM 10013 POM-FINAL 25.10.2021

7.1.1 Importance of Marketing Channels.

 How the product can be distributing to the end user.

 Important because it will determine either the product can:

 Reach to correct end user at:

a. the right time,

b. right place, and at

c. the right quantity.

7.2 The Function of marketing channel

Figure 7.1: The Function of Marketing Channel

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