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7.3.2 Indirect Marketing Channel
A method of selling items that does not include selling them directly to clients, but rather
through a wholesaler ( a corporation that buys large quantities of goods from producers
and sells them to retailers): Instead of using its own sales force, the corporation will
advertise the products through indirect means.
Figure 7.5: Indirect marketing channel design
Table 7.3: Types of channel 2 and 3
Types of Channel Description
The term "indirect marketing channel" refers to a marketing
channel that includes one or more middlemen.
The more channels there are, the more problems will occur, and
Channel 2,3
the price get higher
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