Page 90 - EBOOK DPM 10013 POM-FINAL 25.10.2021

Table 7.1: The Function of Marketing Channel

No The Function of Marketing Channel

1 INFORMATION Gathering and disseminating marketing research and

intelligence information about marketing actors and forces in
order to plan and facilitate interchange.

2 PROMOTION Creating and disseminating convincing messages about a
deal.

3 CONTACT Identifying potential buyers and connecting with them.

4 MATCHING Manufacturing, grading, assembling, and packing are all

operations that go into shaping and fitting the offer to the
buyer's demands.

5 NEGOTIATION Reaching an agreement on the price and other terms of the

offer in order to transfer ownership or possession.

6 PHYSICAL Transporting and storing commodities are two different

DISTRIBUTION things.

Intermediaries move and store goods physically

7 FINANCING Obtaining and utilizing funds to cover the channel work's

costs
Intermediaries fund the transactions in the distribution

channel by giving credits or allowing credit card purchase

8 RISK TAKING Assuming the risks of carrying out the channel work.

The risks could be from damages, stolen goods, or unsold
products

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