Page 91 - EBOOK DPM 10013 POM-FINAL 25.10.2021

7.2.1 Other Functions of Marketing Channel

 Smooth the work flows of goods and services

 Distribute information of manufacturer to target customer

 Promote goods to customer

 Save manufacturer money and time focus on location

 Take order from customers

 As financial assistant to retailer – buy goods in credit

 Act as negotiator – in terms of price, delivery date, quantity etc.
 As a risk taker – buy goods from manufacturer and bare all the risks might happen

as a payment receiver

Figure 7.2:Other function of marketing channels

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