Page 8 - MEDICAL AND HEALTH INSURANCE
P. 8
MEDICAL AND HEALTH INSURANCE
7.1.1 THE INDIVIDUAL MARKET ...................................................................................................... 111
7.1.2 EXPLAIN THE VOLUNTARY GROUP MARKET .......................................................................... 111
7.1.3 EXPLAIN CORPORATE / COMPANY GROUP MARKETS ........................................................... 112
7.2 ANALYZE THE MARKETING TECHNIQUES FOR PMI .......................................................................... 113
7.2.1 IDENTIFY THE RIGHT PRODUCT AND PRICING ....................................................................... 113
7.2.2 IDENTIFY GETTING THE PRODUCT PROPOSITION TO THE CUSTOMER ................................. 114
7.2.3 IDENTIFY THE PRODUCT PROPOSITION TO THE CUSTOMER ................................................. 114
7.2.4 IDENTIFY THE PROPOSITION AND ITS PRESENTATION .......................................................... 114
7.2.5 IDENTIFY FOLLOW UP ............................................................................................................ 115
7.3 DETERMINE THE DISTRIBUTION CHANNELS..................................................................................... 116
7.3.1 DESCRIBE THE DIRECT AND INDIRECT DISTRIBUTION CHANNELS USED IN MHI .................. 116
7.4 FIGURE OUT THE PRODUCT MARKETING ......................................................................................... 116
7.4.1 EXPLAIN THE RELATIONSHIP BETWEEN INSURERS AND HEALTH CARE PROVIDERS ............ 117
7.4.2 ELABORATE THE ROLE PLAYED BY THE HEALTH CARE PROVIDERS ...................................... 117
7.5 ANALYZE THE MARKETING SIZE AND GROWTH ............................................................................... 117
7.5.1 DESCRIBE THE MARKETING STRATEGY ................................................................................. 118
7.6 DETERMINE THE PRIVATE MEDICAL INSURANCE PROVIDERS ......................................................... 118
7.6.1 DISCUSS THE TYPES OF ORGANIZATIONS THAT UNDERWRITE AND ADMINISTER PMI: ...... 118
TUTORIAL .................................................................................................................................................. 120
7 | P a g e
