Page 11 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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Figure 8.2: The objective to persuade ............................................................................................................ 90
Figure 8.3:Five elements of promotions mix................................................................................................... 92
Figure 8.4: Types of advertising ..................................................................................................................... 93
Figure 8.5: NINE (9) sale promotion tools ....................................................................................................... 97
Figure 8.6: Six steps in personal selling ........................................................................................................ 103
Figure 8.7: The types of Public Relation ....................................................................................................... 106
Figure 8.8: Direct marketing tools ................................................................................................................ 107
Figure 8.9: Integrated marketing communication and promotion mix ......................................................... 110
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