Page 12 - EBOOK DPM 10013 POM-FINAL 25.10.2021

LIST OF TABLE

Table 1.1: Definition of Marketing ................................................................................................................... 3
Table 1.2: What Can Be marketed ................................................................................................................... 3

Table 1.3: FIVE Concept of Marketing Management Philosophies ................................................................... 5
Table 1.4:Core Marketing Concept ................................................................................................................... 7
Table 1.5: Definition of Ethics and Marketing Ethics ........................................................................................ 9

Table 1.6:Definition of Ethical Marketing ...................................................................................................... 10
Table 1.7:SIX Roles of Ethics in Marketing ..................................................................................................... 11
Table 1.8:Examples of Corporate Social Responsibility in Action .................................................................... 13
Table 2.1:The definition of Microenvironment ............................................................................................... 18

Table 2.2:Company’s Microenvironment That Affect The Company’s Ability To Serve Its Customer ............... 19
Table 2.3:Definition of Macro environment ................................................................................................... 21
Table 2.4:Company’s Macro environment That Affect The Company’s Ability To Serve Its Customer ............. 22

Table 3.1:Definition of consumer market ....................................................................................................... 28
Table 3.2: Definition of business market ........................................................................................................ 29
Table 3.3:The different between business market and consumer market. ..................................................... 31
Table 4.1:FOUR Major Bases For Segmentation Consumer Market ................................................................ 36

Table 4.2:THREE factor of segment evaluation .............................................................................................. 39
Table 5.1: THREE group of products classification .......................................................................................... 50
Table 5.2: THREE level of products ................................................................................................................. 52

Table 5.3: Definition of consumer products and business product .................................................................. 53
Table 6.1: Product Mix Pricing strategies ....................................................................................................... 70
Table 7.1: The Function of Marketing Channel ............................................................................................... 78

Table 7.2: Types of channel 1 ......................................................................................................................... 81
Table 7.3: Types of channel 2 and 3 ............................................................................................................... 82
Table 7.4: The types of intermediaries ........................................................................................................... 83

Table 8.1: The objective to inform .................................................................................................................. 89
Table 8.2:The objective to remind .................................................................................................................. 91
Table 8.3: The media advertising types .......................................................................................................... 94
Table 8.4: Examples of sales promotion ......................................................................................................... 96

Table 8.5: Nine(9) sale promotion tools ......................................................................................................... 98
Table 8.6: Advantages and Disadvantages of personal selling ..................................................................... 102
Table 8.7: Six steps in personal selling ......................................................................................................... 104

Table 8.8: The direct marketing tools ........................................................................................................... 108

xi