Page 7 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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TABLE OF CONTENT
AUTHOR BIO ii
ABSTRACT iv
ABSTRAK v
TABLE OF CONTENT vi
LIST OF FIGURE ix
LIST OF TABLE xi
1.0 Overview of Marketing 2
1.1 What is marketing? 3
1.2 The Marketing Management Philosophies. 4
1.3 Core Marketing Concept 7
1.4 Define ethics in marketing. 9
1.5 Definition Social Responsibility 12
EXERCISE 14
ANSWER 15
2.0 Marketing Environment 17
2.1 Company’s Microenvironment 18
2.2 Company’s Macro environment 21
EXCERCISE 24
ANSWER 25
3.0 Overview of Consumer and Business Market 27
3.1 What Is Consumer Market? 28
3.2 What is Business market? 29
3.3 The characteristic between consumer and business market. 30
EXCERCISE 32
ANSWER 33
4.0 Market Segmentation 35
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