Page 24 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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1.5 Definition Social Responsibility
Social responsibility is an ethical paradigm that implies that
an entity, whether it is an organisation or an individual, has
a responsibility to behave in the best interests of society as
a whole. Every individual has a responsibility to fulfil in
order to maintain a balance between the economy and the
eco systems.
In marketing, social responsibility entails concentrating
efforts on acquiring customers who wish to make a
positive impact with their purchases. Many businesses
have incorporated socially responsible features into their
marketing strategy as a means of providing good services
and products to the community.
Businesses should be good citizens, according to the concept of social responsibility,
combining their money-making operations with efforts that help society, whether on a
local, national, or global scale. In marketing, social responsibility entails concentrating
efforts on acquiring customers who wish to make a positive impact with their purchases.
Many businesses have incorporated socially responsible features into their marketing
strategy as a means of providing good services and products to the community.
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