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1.3 Core Marketing Concept
Figure1.3 show the core marketing concepts, which links with each concept building on
the one and others.
Figure 1.3: Core Marketing Concept
Table 1.4:Core Marketing Concept
No Core marketing Concept
The most basic human requirements.
Basic Necessity
Need
Feel deprived if this is absent.
Food, air, water, clothing and shelter to survive
Given choices, this is what you prefer.
1 When they are directed to specific objects that might satisfy the
Want
needs.
Chicken, Burger, steak dinner
A want that is supported by a decision and capacity to buy.
Demand More specific products backed by an ability to pay.
Only burger is within my budget.
7
