Page 18 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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Many student are often confused by the differences between the sales concepts and
marketing concepts. The two concepts are differentin terms of a firm’s starting point,
focus, means and end. Clearly, there are four areas where the selling concept and the
maekting concept can be constrasted.
Figure 1.2: The different between The Selling Concept and The Marketing Concept
The different between The Selling Concept and The Marketing Concept
a. Starting point – The sales-oriented company begins operations after the products
have been manufactured and focuses on the employees' ability to sell.
b. Focus – refers to the kinds of needs that are being prioritized
c. Means – The firm’s business means the nature of work the firm is involved in.
d. Ends – The firm's goals are its objectives, or what it wants to accomplish.
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