Page 20 - EBOOK DPM 10013 POM-FINAL 25.10.2021

No Core marketing Concept

An offering is something that is specially produced to be sold.

An offering in marketing is the total offer to your customers. An
Offering offering is more than the product itself and includes elements that
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represent additional value to your customers, such as availability,

convenient delivery, technical support or quality of service.

The amount of benefits which customers get from purchasing

Value products and services.

3 A Consumer’s perception of how well an organization has delivered
Satisfaction
on their communicated value proposition.
A person whose duties include the identification of the goods and

Marketers services desired by a set of consumers, as well as the marketing of

those goods and services on behalf of a company.
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The group of consumers or organizations that is interested in the
Market product, has the resources to purchase the product, and is

permitted by law and other regulations to acquire the product.

An exchange process is simply when an individual or an

Exchange organisation decides to satisfy a need or want by offering some
money or goods or services in exchange.

A transaction is an agreement between a buyer and a seller to
5 Transaction
exchange goods, services or financial instruments.

A face of customer relationship management (CRM) that focuses on

Relationships customer loyalty and long-term customer engagement rather than
shorter-term goals like customer acquisition and individual sales.

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