Page 62 - EBOOK DPM 10013 POM-FINAL 25.10.2021
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Classifies products into the following three groups:
a. Durable goods
b. Non- Durable goods
c. Services
Table 5.1: THREE group of products classification
Durable Goods Non-Durable Goods Services
Refers to tangible goods that Refers to tangible A company's activities,
get used repetitively over a products that are often benefits, or satisfactions
longer period of time. consumed in one or a are referred to as
few uses. activities, benefits, or
satisfactions.
It is immeasurable.
It does not imply that you
own anything.
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