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5.2 Level of Products
Table 5.2: THREE level of products
Core Product Reasons why a product exists in a market
“What is the buyer really buying”
Actual Product Designed along with their characteristics and features
include a design, a brand, an image and a label
Give the product a tangible identity that offered to the
market.
Augmented Product Additional services provided by the manufacturer which
come along with the product
Give extras attractiveness such as finance schemes, after
sales service, warranties, delivery, etc
Figure 5.2: Levels of Product
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