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5.3.1 Consumer Products
Figure 5.4: Convenience Products
1. Convenience Products
A consumer product that customers typically, but not
always, purchase quickly and with little comparison and
purchasing effort.
Convenience products are typically low-cost, and marketers
distribute them widely to ensure that they are readily
available when customers require or desire them.
Laundry detergent, candy, periodicals, and fast food are
among examples.
2. Shopping Product.
A consumer product that is being chosen and purchased by
the customer. Typically, comparisons are made based on
factors such as suitability, quality, price, and style.
Consumers devote a significant amount of time and effort
to acquiring information and comparing options.
Furniture, apparel, used cars, big appliances, hotel and
airline services are just a few examples
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